Defining the brand language that facilitates sythetic monitoring at scale.

Brand Guidelines

Brand Strategy

Checkly, a pioneering tech company that offers a web-based synthetic monitoring tool, approached us to compile and define their current brand styles cohesively. The challenge was to capture the essence of Checkly's evolving brand in a document that the internal marketing teams could lean upon for visual guidance. Our approach began with an in-depth analysis of Checkly's existing visual touchpoints, ranging from their logo and color palette to typography and imagery.

By defining clear brand styles, we empowered Checkly to present a cohesive image to their audience, fostering trust and credibility in the competitive landscape of tech solutions.