Acko Insurance

Mumbai, India

2017 - 18

Establishing India's first digital insurer by delivering a stellar user experience.

User Experience

Interface Design

Brand Identity 

Acko is India's first digital native insurer, founded in 2017. We worked with the team to design their logo and take the digital products from zero to one. From our research, we learned that Indian consumers traditionally buy motor insurance offline, through agents or at gas stations.

Our objective was to create an online experience that makes buying insurance as simple as purchasing an e-commerce product. As of 2022, the company is worth over $1 Billion.

The concept behind the logo was simple. Getting insured with Acko is as easy as turning on a switch.

We crafted the logo with geometric typography, and recommended alternate colour values for use in digital formats.

Acko's goal was to demystify insurance complexities while fostering trust among a rapidly growing market of digital consumers.

We reimagined the insurance experience in India across motor insurance purchases, self-inspection, and hassle-free claims. Our solution has empowered over 100 million customers to get adequate insurance coverage in minutes.

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